You can use the triad control to rotate or move parts inserted into a route.
To display the triad every time you place a part, click and select the option Use triad to position and orient components.
You can also right-click a part and select Move fitting with triad.
Click and rotate one of the triad's circles to rotate the part about its axis. Click and drag one of the arrows to move the part.
Guidelines appear after a part is moved. You can use the Auto Route
command to convert the guidelines into a route when you have finished positioning the part. You can also right-click a guideline and select Convert Guidelines.

See SolidWorks Help: Positioning Parts with the Triad